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Saturday, November 2, 2013

Is Starting A Business As Easy As 1-2-3?

Is starting a business as easy as 1-2-3? If you have ever started a business before, my guess is that you are shaking your head NO because you know as well as I do that starting a business is complex and typically involves many moving parts. It requires a lot more than a great business idea, hanging a sign on a building, then selling your product or service...

When starting a business, surrounding yourself with the right people is paramount to your success. You should choose an established business advisor who can assist you with your strategic plan including sales and marketing, operations and delivery, human resources and customer service. It is also imperative that you find the right accountant, banking institution and insurance provider. If you miss the mark in any of these areas, it may put your new business in a difficult position that could be hard to recover from.

It is also extremely important to work with a trusted advisor who can form your new business entity properly. It amazes me how many new business owners go to great lengths to perfect their business plan and all of the items referenced above, but take the do-it-yourself approach to entity formation or choose to work with a sub-standard service provider when addressing the most important aspect of the start-up business process... namely creating the foundation and structure of the business entity that will protect them. If given the time to think through this logically most people would recognize that this is a foolish approach, but starting a business is a time consuming process and many things simply fail to receive the attention that they deserve.

In my years of experience working with hundreds of business owners, I have yet to see a do-it-yourselfer who has come close to getting it right. In fact, this choice always ends with the same result...failure.

I have also seen many business owners who recognize that they are not equipped to handle this process on their own, but choose instead to utilize an "affordable" online service they assume is trustworthy. Ever heard the saying "you get what you pay for"? I will be exploring this matter in great detail in my next post, so please stay tuned for that.

In the meantime, please contact Safe Shield with any questions or concerns that you might have...