Client Profile: Solid Rock Home Innovations

Here at Safe Shield, our business success is reflected perfectly in the successes of our clients. Today, we talk with Dale Gronhovd, the founder and CEO of Solid Rock Home Innovations, LLC. here in St. Cloud. Dale is a passionate small-business owner with years of experience, and we’re honored to be able to share his story. Here’s Dale:

How long have you been in business?

I started in November 2013 - so about 5 months.

Why did you first get into business for yourself?

I have a degree in Carpentry and have worked in the construction field for the past 20 years. I absolutely love working with homeowners to help them enjoy their home. I had always dreamed of owning my own business, and have done projects for family and friends for years. Even though there are plenty of remodeling/repair technicians in the community, I saw a gap in customer service and expertise - and knew I could fill that gap. My fiance was very supportive, so when I needed to make a job change just a few weeks before our wedding, we decided it was a great time to start the business. Solid Rock Home Innovations specializes in remodeling, repair and DIY consulting.

What is the most rewarding part of owning your own company?

It is so rewarding to talk to a home owner or business owner who has a challenge with their home or office and be able to offer a solution they didn't realize was possible. Because of my years of experience, I'm often able to find a more cost-effective solution than they had imagined. Knowing my work is helping people enjoy their home gives me tremendous satisfaction.I also know that the buck stops with me and I can perform each job to my own high standards. I truly enjoy each day and come home at night with peace knowing I gave my clients my all.

At what point in your business journey did you start using Safe Shield? How has using them helped you? What feature has helped you the most.

I could have started my business under the radar and waited awhile before getting set up legally; in fact, there were people who suggested I just take cash jobs for the first few months. However, as our business name suggests, we wanted to run a business with integrity and wanted to start by doing things right; I just had no idea where to get started. My wife, Tara, had worked with Kent in the past and had respect for Safe Shield. Meeting with Kent was one of the very first things I did in getting started and he brought tremendous value! He helped me understand my options for setting up my business and advised me on a number of business issues I had questions about. Not only did SafeShield help us set up our LLC, but taking Kent's advice brought incredible peace of mind as I started my business. What could have been a very stressful process, was exciting and motivating!

How do you see your future?

Solid Rock Home Innovations is growing at a steady pace and once I obtain my contractor's license this summer, the opportunities will be endless. I'm excited to grow Solid Rock Home Innovations into a respected brand in our community as we continue to delight our clients. In addition to providing for my family, we pray Solid Rock will grow so that we can also give back to our community.

What makes Solid Rock unique is the ability to find creative, cost effective solutions combined with carpentry expertise (high end attention to detail) and a sincere heart for our clients. This combination of skills and values aren't found in many businesses nor are they being taught, so one day I hope to take on apprentices to teach and mentor the next generation.